Megatok
Overview ->
MegaTok emerged during the COVID chaos when podcasts were booming. Recognizing the demand for quick, on-the-go content, we fill the gap with short, snappy audio episodes. As a product designer,
Nowadays, with everything moving fast, people are overwhelmed by lengthy podcasts and lack the time to commit to them. So, we introduced MegaTok, offering concise 7-minute audio sessions. This makes it easy for busy millennials and Gen Z to get quick bits of valuable information anytime.
Role & Duration ->
Product Designer
2023
User Portfolio & Funds Managment
Challenges ->
We had some tough competitors, like Apple Audio and Spotify but none of them had platform design for short audios. Plus, we had to compete with visually-driven platforms like Instagram and TikTok. And convincing people that 7 minutes was the perfect time frame for content? That was a challenge in itself!
Project Goals ->
The platform aims to be user-friendly for both listeners and creators, establish itself as a social media hub for easy interaction, and introduce a new era of audible content consumption.
Main Features->
In addition to personal channels , we offered an affiliate plan where influencers could engage directly with their audiences. Our debates platform allowed Tokers to discuss current or personal issues and get feedback from fellow users.
Tok Filters and Effets
Tok Creation
Solution ->
We’ve built a sleek, modern, and intuitive platform that empowers users with the freedom and tools to craft their own unique sound. By actively listening to our community and carefully analyzing our competitors, we maintain our authenticity and continue to innovate. As a result, we’ve increased in-app engagement by over 27%, boosted user retention by 18%, and seen a 35% growth in user-generated content in the last 6 months alone
Conclusion ->
MegaTok isn't just about audio; it's about revolutionizing how we consume information in a fast-paced world. On the go? Tune in and join the Voice Revolution!
