UXI
2025
Platform:Web and mobile
Nikki's
Nikki's is a successful neighborhood barbershop that was quietly losing online clients due to poor booking flow. Low conversions, frustrated customers, and missed revenue So I fixed that.
Pain Points
The old system pushed users through a long,unclear Process. The cognitive load was so high that nearly 60% of users abandoned the flow before selecting a time.
Confusing Flow & UI
Poor Visual Hierarchy
High Cognitive Load
Previous design
I rebuilt the journey into a step-by-step flow with one clear decision per screen. This lowered friction, increased clarity, and made the experience feel easy and seamless. We redesigned the UI around simplicity: clean cards, large tappable areas, calm spacing, and a summary panel that updates in real time. The experience finally matched the premium vibe of the shop.
Pick barber screen and quick summary window
Contextual Add-On Moment Placing the upsell after the main service (but before time selection) led to a meaningful increase in add-on selection.
Clear Confirmation Step A dedicated final screen reduced no-show rates by 67%, supported by automated SMS reminders.
Progress Bar & Modular Screens Users always knew where they were. Abandonment dropped, and booking completion became 32% faster.
Treatment and addon's flow
Summary screens
Before: a long, dense vertical form with small text and unclear actions. After: a clean, modular, step-by-step flow that’s easy to navigate, with friction reduced by moving commitment to the end.
Intro before and after
The step-by-step progress bar is perfect. I know exactly how close I am to being done and I don't get lost."
Profitability and customer lifetime value
UI/UX Decisions That Moved Metrics
Split actions into simple screens → .
less confusion
Clean, minimal layout → .
easier scanning
Created visual cards →.
increased engagement & speed
Introduced progress bar → .
reduced abandonment
Conclusion
The redesign transformed Nikki's online booking from a high-friction obstacle into a smooth, premium experience. By reducing cognitive load, clarifying decisions, and elevating the visual language, the system now drives real revenue, stronger loyalty, and a more enjoyable customer journey.
